This year’s Chicago Golf Show was a major milestone for Broccoli Country Club as it was our first major show focused on solely golf. We showed up to introduce our brand to a bigger golf audience — and we left with momentum, connections, and a ton of new supporters repping our gear.
Expanding the Brand Scope:
Broccoli Country Club has always been about more than just cannabis. It’s about the culture that surrounds it — the vibes, the creativity, the community. At the Chicago Golf Show, we expanded that message to a new wave of golf lovers. Our booth wasn’t just about apparel; it was about lifestyle. We made it clear: we’re here for the intersection of golf, cannabis, and culture. This show was a step toward building that future.
Explaining the Brand:
Many people asked, "Where is Broccoli Country Club?" or “What is Broccoli Country Club?” And we were ready with the answer. We’re a brand for people who enjoy the game, enjoy the plant, and want to express that openly — with quality cut and sewn gear, original designs, and a strong point of view.
Marketing:
Our setup turned heads. The booth had energy, people lined up, and the clothes moved fast. We leaned into the fun, the fashion, and the community side of golf. A lot of people bought something because it looked cool. Even more bought in once they heard what we stand for. That’s the brand power we’re building.
Networking That Matters:
From course owners to creators, we met with people who get it — and want in. We planted seeds with golf pros, tournament organizers, golf course, and vendors open to collaboration. The show wasn’t just a sales opportunity; it was a brand-building moment. And the right people noticed.
A Look Ahead:
The Chicago Golf Show was a proving ground. We learned, we sold, we connected. And we’re only getting started. More events, more collabs, more stores, more courses, and a larger community. Broccoli Country Club is moving forward — and we’re bringing the culture with us. If you rocked with us at the show, welcome to the club. If you missed it, don’t worry — we’re just getting warmed up.